William Hill
Betting Done Properly
William Hill is the original bookmaker in the UK, having brought betting to a professional level. Over time, their image faded and turned into a dated company with nothing that sets them apart from the competition.
We’ve created 3 TVCs for their main events (football, horse racing and Cheltenham) by reflecting the history paired with elegance to reposition the proper bookmaker with a message around the value of the sport. BETTING DONE PROPERLY
Role: Lead creative team & art director
The company founder,
William Hill
1934
William Hill is different from other betting brands.
It has built a reputation that can only come from being in the game for a long time.
It is a brand with a rich heritage and extensive experience that appeals to the more discerning customer.
William Hill is the classier, more grown-up place to head when you fancy a cheeky bet.
The films are cinematic and captivating, with a twinkle
in the eye and a cheeky smile.
It taps into the part of the psyche where anticipation
and excitement flourish.
