We transformed ‘Live a Little’ into a social platform idea.
The idea was to turn mundane and boring places in the real world into a playground for games you would play online.
Carpark Poker is a Facebook livestream that lets people play the biggest-ever game of poker, for free.
The campaign was launched with three films that explained the art of poker in the established Virgin Games TOV all explained by the thrillseeking Vampire.

Role: Lead creative team & art director