The Mayor of London announced that he would cap all public transport fares.
The brief was simple: we had to communicate the message of ‘Fares Freeze’.
A snow globe was one of many visuals that made its way onto OOH, DOOH, maps,
and more across TFL’s network.
Transport for London was so happy with the look and the idea of the visuals that they commissioned seven posters for every kind of transport London offers.

Role: Lead creative team & art director