Cricket is one of the sports where the fans are more likely to turn into pundits and show off their knowledge.
That was the reason for us to find the best #ArmchairPundits Twitter has to offer. We couldn’t do that ourselves,
so we had cricket commentator legend Henry ‘Blowers’ Blofeld to rally the troops.
We created a competition that included three films and a newsroom that kept the pundits motivated to give their best punditry.
The ‎#ArmchairPundit campaign enabled Royal London to generate and lead conversations through video content and live competition newsrooms during the England men’s one-day internationals.

Role: Lead creative team & art director